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All Posts Tagged With: "success"

6 Myths That Can Kill Any News Release

Journalism has its five standard questions and promoters have a standard response — the basic news release. Although a news release should be seen as nothing more than a brief communication alerting reporters to a possible story, the concept has grown to the point where news releases are today shrouded in mythology, misunderstanding and mystique. […]

11Sep2009 | | 0 comments | Continued

Why Is Media Marketing More Effective Than PR?

Few institutions are more ingrained in our daily lives than the media. We awake to the radio and read the morning paper. By day we scan magazines, newspapers and newsletters and by night we tune in the evening news and read books. There’s no doubt that much of our time is devoted to absorbing and […]

24Jun2009 | | 0 comments | Continued