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The Unwritten PR Rules, Part 1: Promotional “Do’s”

How can you succeed with the media? Here are the basic do’s, steps you ought to take with every report and news outlet. Customize Materials To the extent possible, tailor your efforts to individual reporters and media outlets. All media outlets, even those competing in the same field or for the same audience, have distinct […]

1Jul2009 | | 0 comments | Continued

PR: Is There Room For The Little Guy?

With all the resources commanded by large companies, big associations and huge governmental agencies, it would seem as though individuals and small organizations could not compete for media attention. After all, don’t big organizations dominate the media if only because they’re so large? In a word, no. Every year Fortune magazine identifies the 500 largest […]

24Jun2009 | | 0 comments | Continued