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All Posts Tagged With: "reporters"

PR101: If You Want Copies From Reporters….

Don’t expect reporters to send copies of articles or interviews. The presumption is that you normally read, listen, or watch their work so there’s no need for them to make copies. On the other hand…. Reporters for distant publications not available locally will often mail clips as a matter of courtesy. It helps to supply […]

10Sep2009 | | 0 comments | Continued

How To Become A Media “Authority Figure” And Be Quoted In The News

While packaging is part of the promotion game, another part depends on the status of the packager. “Authority figures,” people who can be identified in some way, are important in journalism because covering, quoting or citing them gives depth and credibility to stories. The “person on the street” and the “family from Peoria,” represent the […]

10Sep2009 | | 0 comments | Continued

10 Ways To Kill A News Story

With so many media outlets looking for good stories, you’d think most promoters would have little trouble getting ideas circulated. Yet many valid story concepts are never covered for the oddest of reasons: The promoter prevents coverage! This sounds like an utter contradiction of purpose and intent, but it happens more frequently than anyone might […]

10Sep2009 | | 0 comments | Continued

The Unwritten PR Rules, Part 3: Promotional “Cautions”

It can be tricky interacting with journalists. One one hand they greatly value smart PR folks, on the other not every promoter knows how they game is played. Here are some “cautions” to consider. Don’t expect journalists to be your promoters. The role of a reporter is to report. Except for advocacy forums such as […]

6Jul2009 | | 0 comments | Continued

The Unwritten PR Rules, Part 2: Promotional “Don’ts”

What is it that irritates reporters? The list below is at least a good place to start. Avoid blanket emails. Sending releases to six reporters at the same outlet and at the same time in the hopes of coverage by each can be a disaster. In the worst possible case, each reporter will develop a […]

2Jul2009 | | 0 comments | Continued