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All Posts Tagged With: "promoters"

10 Ways To Kill A News Story

With so many media outlets looking for good stories, you’d think most promoters would have little trouble getting ideas circulated. Yet many valid story concepts are never covered for the oddest of reasons: The promoter prevents coverage! This sounds like an utter contradiction of purpose and intent, but it happens more frequently than anyone might […]

10Sep2009 | | 0 comments | Continued

The Unwritten PR Rules, Part 2: Promotional “Don’ts”

What is it that irritates reporters? The list below is at least a good place to start. Avoid blanket emails. Sending releases to six reporters at the same outlet and at the same time in the hopes of coverage by each can be a disaster. In the worst possible case, each reporter will develop a […]

2Jul2009 | | 0 comments | Continued