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All Posts Tagged With: "press"

The Unwritten PR Rules, Part 1: Promotional “Do’s”

How can you succeed with the media? Here are the basic do’s, steps you ought to take with every report and news outlet. Customize Materials To the extent possible, tailor your efforts to individual reporters and media outlets. All media outlets, even those competing in the same field or for the same audience, have distinct […]

1Jul2009 | | 0 comments | Continued

Journalism 101: Media Versus Medium

What do we call the Internet, newspapers, TV and radio? They are the “media” when grouped collectively, as in “media reports say the war is going well.” In formal language, a single newspaper might be called a “medium” but the term is convoluted and most people will not use it. No one says “I read […]

25Jun2009 | | 0 comments | Continued