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All Posts Tagged With: "newspapers"

Journalism 101: Media Versus Medium

What do we call the Internet, newspapers, TV and radio? They are the “media” when grouped collectively, as in “media reports say the war is going well.” In formal language, a single newspaper might be called a “medium” but the term is convoluted and most people will not use it. No one says “I read […]

25Jun2009 | | 0 comments | Continued

Why Is Media Marketing More Effective Than PR?

Few institutions are more ingrained in our daily lives than the media. We awake to the radio and read the morning paper. By day we scan magazines, newspapers and newsletters and by night we tune in the evening news and read books. There’s no doubt that much of our time is devoted to absorbing and […]

24Jun2009 | | 0 comments | Continued