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All Posts Tagged With: "news"

7 Ways To Build A Successful News Story

It’s always news when the circus comes to town or a new teenage spelling champ is proclaimed, even though everyone has heard these stories before. Such events are newsworthy only because promoters have taken standardized stories and added a little spice, a new twist and some updating to make them current. Here are seven quick […]

10Sep2009 | | 0 comments | Continued

10 Ways To Kill A News Story

With so many media outlets looking for good stories, you’d think most promoters would have little trouble getting ideas circulated. Yet many valid story concepts are never covered for the oddest of reasons: The promoter prevents coverage! This sounds like an utter contradiction of purpose and intent, but it happens more frequently than anyone might […]

10Sep2009 | | 0 comments | Continued

Journalism 101: Media Versus Medium

What do we call the Internet, newspapers, TV and radio? They are the “media” when grouped collectively, as in “media reports say the war is going well.” In formal language, a single newspaper might be called a “medium” but the term is convoluted and most people will not use it. No one says “I read […]

25Jun2009 | | 0 comments | Continued