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All Posts Tagged With: "marketing"

Media Marketing Rules — How To Win At PR

Every profession and industry has a particular way of doing business, a series of standards and approaches that distinguish “insiders” from the rest of the world. If you’re in the field, you know where the boundaries are, what constitutes professionally-appropriate behavior, and where corners can be cut. In the relationship between journalists and promoters there […]

7Jul2009 | | 0 comments | Continued

PR101: Ads Vs. Media Marketing

Media access is most often seen in terms of advertising. If you want to reach a particular audience, the easiest and most direct approach is to buy space or time in the media of your choice. Advertising is a multi-billion dollar industry and it’s hard to believe a business of such size is possible without […]

22Jun2009 | | 0 comments | Continued

How To Beat Marketplace “Clutter”

If we are now in an information society, than access to the media — the crucial web by which we all communicate — is critically important. Think about it this way. In the coming year several hundred thousand people will become licensed as real estate agents, the number of insurance brokers will proliferate and banking […]

21Jun2009 | | 0 comments | Continued