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All Posts Tagged With: "journalists"

The Unwritten PR Rules, Part 3: Promotional “Cautions”

It can be tricky interacting with journalists. One one hand they greatly value smart PR folks, on the other not every promoter knows how they game is played. Here are some “cautions” to consider. Don’t expect journalists to be your promoters. The role of a reporter is to report. Except for advocacy forums such as […]

6Jul2009 | | 0 comments | Continued

How Big Companies Get Media Coverage

There aren’t many days when the news is not dominated by massive organizations. When a large corporation opens a new factory, the Red Cross seeks blood, a union strikes or the local government raises taxes, many people are affected and by definition such events are news. That giant organizations are well covered by the media […]

24Jun2009 | | 0 comments | Continued