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All Posts Tagged With: "credibility"

PR: It’s Okay To Be Imperfect

If your story concept is good, if your idea is compelling, then it should be open to discussion and criticism. Not only does open debate make for a better story, it also demonstrates an essential strength, character and dimension that makes something, or someone, newsworthy and credible. As an example, in the early 1970’s a […]

10Sep2009 | | 0 comments | Continued

The Unwritten PR Rules, Part 1: Promotional “Do’s”

How can you succeed with the media? Here are the basic do’s, steps you ought to take with every report and news outlet. Customize Materials To the extent possible, tailor your efforts to individual reporters and media outlets. All media outlets, even those competing in the same field or for the same audience, have distinct […]

1Jul2009 | | 0 comments | Continued