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Individual Letters: A Productive News Release Alternative

There’s little doubt that the simple news release is the single most common form of promotion. Releases are so common it’s tough to write one that stands out, but even if someone creates an interesting release, one has to ask: Is a news release the best way to reach the media? We live in an […]

19Sep2009 | | 0 comments | Continued

How To Write Winning New Releases

If you shuffle through 100 news releases, the probability is that they will each have an essential similarity. This likeness stems from the idea that with news releases, as with good architecture, form must follow function. The purpose of a news release is to quickly convey information in a competitive environment. Although it’s placement, positioning […]

11Sep2009 | | 0 comments | Continued