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A Common Sense Guide To Practical PR

While the advantages of media attention are attractive — at least on occasion — contacting reporters may seem strange and foreign. In a society where “tooting one’s horn” is seen in a negative context, emailing or calling total stranger to promote oneself or one’s story may seem pushy, egocentric and tasteless. There is also the […]

29Jun2009 | | 0 comments | Continued

How To Beat Marketplace “Clutter”

If we are now in an information society, than access to the media — the crucial web by which we all communicate — is critically important. Think about it this way. In the coming year several hundred thousand people will become licensed as real estate agents, the number of insurance brokers will proliferate and banking […]

21Jun2009 | | 0 comments | Continued