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All Posts Tagged With: "beat"

A Common Sense Guide To Practical PR

While the advantages of media attention are attractive — at least on occasion — contacting reporters may seem strange and foreign. In a society where “tooting one’s horn” is seen in a negative context, emailing or calling total stranger to promote oneself or one’s story may seem pushy, egocentric and tasteless. There is also the […]

29Jun2009 | | 0 comments | Continued

How Big Companies Get Media Coverage

There aren’t many days when the news is not dominated by massive organizations. When a large corporation opens a new factory, the Red Cross seeks blood, a union strikes or the local government raises taxes, many people are affected and by definition such events are news. That giant organizations are well covered by the media […]

24Jun2009 | | 0 comments | Continued