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The Unwritten PR Rules, Part 1: Promotional “Do’s”

How can you succeed with the media? Here are the basic do’s, steps you ought to take with every report and news outlet. Customize Materials To the extent possible, tailor your efforts to individual reporters and media outlets. All media outlets, even those competing in the same field or for the same audience, have distinct […]

1Jul2009 | | 0 comments | Continued