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PR And The Big Business Connection

In the early 1900s big business was the subject of scathing articles and books by such muckrakers as Upton Sinclair and Ida Tarbell. There were few industry spokesmen to respond, a gap soon filled by business writers who quickly saw that they could earn more as publicity agents than as journalists. The use of publicity […]

23Jun2009 | | 0 comments | Continued