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Despite Money & Talent: Why Most News Releases Fail

Although the idea of a news release is to generate media attention, the huge proportion of unused releases suggests something is wrong; somehow even promoters who know the mechanical requirements for good releases (names, phone numbers, release dates, etc.) are off the track. How is it possible to create a news release that’s unusable even […]

19Sep2009 | | 0 comments | Continued

Why Is Media Marketing More Effective Than PR?

Few institutions are more ingrained in our daily lives than the media. We awake to the radio and read the morning paper. By day we scan magazines, newspapers and newsletters and by night we tune in the evening news and read books. There’s no doubt that much of our time is devoted to absorbing and […]

24Jun2009 | | 0 comments | Continued

PR: Is There Room For The Little Guy?

With all the resources commanded by large companies, big associations and huge governmental agencies, it would seem as though individuals and small organizations could not compete for media attention. After all, don’t big organizations dominate the media if only because they’re so large? In a word, no. Every year Fortune magazine identifies the 500 largest […]

24Jun2009 | | 0 comments | Continued

PR101: Ads Vs. Media Marketing

Media access is most often seen in terms of advertising. If you want to reach a particular audience, the easiest and most direct approach is to buy space or time in the media of your choice. Advertising is a multi-billion dollar industry and it’s hard to believe a business of such size is possible without […]

22Jun2009 | | 0 comments | Continued

How To Beat Marketplace “Clutter”

If we are now in an information society, than access to the media — the crucial web by which we all communicate — is critically important. Think about it this way. In the coming year several hundred thousand people will become licensed as real estate agents, the number of insurance brokers will proliferate and banking […]

21Jun2009 | | 0 comments | Continued