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Peter G. Miller : BoardroomArts.com

Archive for Peter G. Miller

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A Common Sense Guide To Practical PR

While the advantages of media attention are attractive — at least on occasion — contacting reporters may seem strange and foreign. In a society where “tooting one’s horn” is seen in a negative context, emailing or calling total stranger to promote oneself or one’s story may seem pushy, egocentric and tasteless. There is also the […]

29Jun2009 | | 0 comments | Continued

Journalism 101: Media Versus Medium

What do we call the Internet, newspapers, TV and radio? They are the “media” when grouped collectively, as in “media reports say the war is going well.” In formal language, a single newspaper might be called a “medium” but the term is convoluted and most people will not use it. No one says “I read […]

25Jun2009 | | 0 comments | Continued

How Big Companies Get Media Coverage

There aren’t many days when the news is not dominated by massive organizations. When a large corporation opens a new factory, the Red Cross seeks blood, a union strikes or the local government raises taxes, many people are affected and by definition such events are news. That giant organizations are well covered by the media […]

24Jun2009 | | 0 comments | Continued

Why Is Media Marketing More Effective Than PR?

Few institutions are more ingrained in our daily lives than the media. We awake to the radio and read the morning paper. By day we scan magazines, newspapers and newsletters and by night we tune in the evening news and read books. There’s no doubt that much of our time is devoted to absorbing and […]

24Jun2009 | | 0 comments | Continued

PR: Is There Room For The Little Guy?

With all the resources commanded by large companies, big associations and huge governmental agencies, it would seem as though individuals and small organizations could not compete for media attention. After all, don’t big organizations dominate the media if only because they’re so large? In a word, no. Every year Fortune magazine identifies the 500 largest […]

24Jun2009 | | 0 comments | Continued

PR And The Big Business Connection

In the early 1900s big business was the subject of scathing articles and books by such muckrakers as Upton Sinclair and Ida Tarbell. There were few industry spokesmen to respond, a gap soon filled by business writers who quickly saw that they could earn more as publicity agents than as journalists. The use of publicity […]

23Jun2009 | | 0 comments | Continued

PR101: Ads Vs. Media Marketing

Media access is most often seen in terms of advertising. If you want to reach a particular audience, the easiest and most direct approach is to buy space or time in the media of your choice. Advertising is a multi-billion dollar industry and it’s hard to believe a business of such size is possible without […]

22Jun2009 | | 0 comments | Continued

How To Beat Marketplace “Clutter”

If we are now in an information society, than access to the media — the crucial web by which we all communicate — is critically important. Think about it this way. In the coming year several hundred thousand people will become licensed as real estate agents, the number of insurance brokers will proliferate and banking […]

21Jun2009 | | 0 comments | Continued